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November 1, 2001
By: Sean Moloughney
Editor, Nutraceuticals World
Madison, WI-based Rhodia has introduced FloraFit™, which is the new brand name for its probiotic offerings. The FloraFit name provides a unified umbrella identity for the wide selection of probiotic cultures that Rhodia offers to the dairy, food, dietary supplement, nutritional and pharmaceuticals markets worldwide.
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